When the Outcome Is Decided in the Narrative, Not the Courtroom

Strategic communications for litigation, regulation, crisis, and campaigns. Former FTC Director of Public Affairs. Builder of multi-million dollar practice. The strategist you call when the legal strategy alone isn't enough.

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Cecelia Prewett
Four Practices. One Discipline.

Shaping the narrative before it shapes you.

Crisis & Litigation Communications

When a company faces a congressional investigation, enforcement action, M&A scrutiny, or activist campaign, the legal team handles the law. I handle the story — embedded with outside counsel and C-suite leadership.

Regulatory Strategy

Four years inside the FTC as Director of Public Affairs and Senior Policy Advisor to the Chairman. I know how enforcement decisions get made, how agency communications strategy works, and how political dynamics shape regulatory priorities.

Narrative Deployment

Intelligence and legal filings don't change outcomes by themselves. They change outcomes when the right people receive them at the right time in the right sequence. I design the deployment.

Campaign & Political Communications

Candidate opposition, ballot measures, issue advocacy. Narrative strategy that turns political research into deployable campaign communications across earned, paid, digital, and surrogate channels.

"Cecelia has tirelessly guided our teams to inform the public about an issue of the utmost importance. Her work has exposed grievous misconduct, spurred government regulators into action, resulting in fines, penalties, and much needed accountability. Her work is exemplary, effective, and compelling."

— Eight-year client, general counsel of a financial company

"Cecelia's work helped save our company."

— Four-year client, president of a tech company

The Career

Actum

Senior Managing Director
2025 – Present · Washington, DC & London

Leads global litigation and regulatory communications practice. Advises American, European and multinational clients navigating U.S. regulatory exposure. Developing transatlantic advisory offering.

SKDK

President, DC Public Affairs
2013 – 2025 · Washington, DC

Built division from 3 to 54 people, multi-million dollar book of business. Built the Litigation, Regulation & Investigation practice. Gold SABRE Award for Crisis Management.

Federal Trade Commission

Director of Public Affairs · Senior Policy Advisor to the Chairman
2009 – 2013 · Washington, DC

Political appointee, Senior Executive Service. 1,100+ staff. Launched first digital programme (450% engagement lift). Janet Steiger Award.

American Association for Justice

VP, Strategic Communications
2008 – 2009 · Washington, DC

Built and led communications department. Wyeth v. Levine (Supreme Court) — 340+ stories, 81 editorials across top 10 markets.

Earlier Career

AARP · State of Illinois · U.S. Reps. Emanuel, McCarthy, Filner · Nat'l Environmental Trust
1996 – 2008
Cornell University
Certificate, Marketing Strategy
George Washington University
M.A., Political Management
University of Tennessee
B.S., Communications
University of Tennessee Study Abroad
Utrecht, The Netherlands
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Cecelia Prewett
Senior Managing Director, Actum
Washington, DC

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